LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and o